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Cara Delevingne and Naomi Campbell join Kim Kardashian and Hollywood stars in 24-hour ‘freeze’


Cara Delevingne and Naomi Campbell have joined Kim Kardashian and a plethora of Hollywood stars in a 24-hour ‘freeze’ of their Instagram and Facebook accounts to protest over hate, propaganda and misinformation spreading claims.  

The pair have joined Orlando Bloom, 43, Sacha Baron Cohen, 48, to ditch Mark Zuckerberg’s brands today as part of the Stop Hate For Profit initiative that has previously seen advertisers stop spending. 

Delevingne, 28, announced her plan to stop posting yesterday, writing: ‘I’ll join some of the nation’s leading civil rights organizations in pausing posting for 24 hours. 

‘This will give these platforms a chance to make social media a safer and happier place for all of us. I hope you’ll join me.’

Cohen and Bloom had both commented on her pledge, with the former writing: ‘Thank you Cara for joining this coalition of Civil Rights groups fighting against racism and disinformation on Facebook/Insta.’

Cara Delevingne (left) and Naomi Campbell (right) have joined Kim Kardashian and a plethora of Hollywood stars in a 24-hour ‘freeze’ of their Instagram and Facebook accounts

Delevingne, 28, announced her plan to stop posting yesterday, writing: ‘I’ll join some of the nation’s leading civil rights organizations in pausing posting for 24 hours’

Three hours later, ahead of the ‘freeze’, the British model shared an image of a Zoom call with her Paper Towns co-stars, in which she appeared to tease a second film instalment of the John Green story. 

British model Campbell, 50, also made her pledge on Instagram yesterday.

She said: ‘Facebook claims they address hate, yet they continue to look the other way as racist, violent groups posts, sow division and split the world apart. They only take steps after people are killed or something horrible has happened.

‘They share empty talk about voting, they continue to allow blatant lies and misinformation on every election to spread – undermining democracy globally.

‘That’s why this Wednesday, I am “freezing” my Instagram account to tell Facebook to Stop Hate for Profit.’

British model Naomi Campbell, 50, also made her pledge on Instagram yesterday

Orlando Bloom and Sacha Baron Cohen were among the first British celebrities to back the cause

Orlando Bloom posted on Instagram he was ‘freezing’ his account for the next 24 hours

Ashton Kutcher, Olivia Wilde, Leonardo DiCaprio, Jamie Foxx, Michael B. Jordan and Jennifer Lawrence have also joined the movement. 

Actor Bloom wrote: ‘Social media platforms should be a place for positive encouragement and clear communication. 

‘When platforms I use and enjoy such as Instagram and Facebook look the other way at hate speech, disinformation, and confusion, it can lead us into trouble…So I’m standing with some of America’s leading civil rights organizations to ask you to join me and refrain from posting for 24hrs this Wednesday September 16.’

The campaign accuses the platforms of ‘undermining democracy’ and profiting off allowing hate groups and pages to use their sites. The protest demands Facebook, which owns Instagram, ban pages that promote hate, forbid any event page with a call to arms, and remove election misinformation. 

Mark Ruffalo and Kerry Washington, plus model Naomi Campbell and singer Katy Perry also hopped on board the social media boycott to raise awareness among fans who are used to seeing many of them interact online on a daily basis. 

However some celebrity followers have told the stars to delete their account altogether. Amid the call for fans to join them, they were criticized for putting money first.

Comedian Sarah Silverman was told: ‘Delete your Facebook account. Life is so much nicer without it. The only way to pressure Zuckerberg is his wallet.’

Kim Kardashian announced Tuesday that she will ‘freeze’ her Instagram and Facebook accounts because the platforms allow for hate and misinformation as a part of the #StopHateForProfit campaign

Leonardo DiCaprio wrote: ‘I do use Instagram and Facebook, but I want it to be a force for good – not hate, violence, and disinformation.’ Olivia Wilde wrote, ‘These platforms are profiting off becoming a dangerous tool of discrimination’ 

Another sarcastically wrote in response to the #StopHateForProfit graphic: ‘Wait…listen. Can you hear that? It’s gone. I think you just stopped it. Thank god for this post.’ 

Kardashian is the seventh most followed person on Instagram with 188 million followers and she has more than 30 million fans on Facebook. 


Amy Schumer, Ashton Kutcher, Ed Helmes, Isla Fisher, Jamie Foxx, Jason Alexander, Jennifer Lawrence, Judd Apatow, Kate Hudson, Katy Perry, Kerry Washington, Kim Kardashian, Leonardo DiCaprio, Mark Ruffalo, Michael B. Jordan, Naomi Campbell, Olivia Wilde, Rosario Dawson, Sacha Baron Cohen, Sarah Silverman, Scooter Braun.

The reality star, 39, who has been paid as much as $1 million for social media endorsements, said the platforms are allowing groups to ‘sow division’ and they ‘split America apart.’

‘I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed,’ she said in a lengthy message Tuesday.   

‘Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be ‘freezing’ my Instagram and FB account to tell Facebook to #StopHateForProfit. Link in bio for more info on how to preserve truth,’ Kardashian West added in her post.

Katy Perry wrote: ‘I love sharing my music and my life with you on Instagram and Facebook, but TBH I can’t sit idly by while these platforms turn a blind eye to groups and posts spreading hateful disinformation and intentional confusion.’ 

Comedy actress Amy Schumer told her followers: ‘Facebook not only looks the other way when it comes to organizing hate and violence. 

‘Their algorithms recommend otherwise non-violent users to organize and join other hateful groups without a request being made.’

The campaign is accompanied by a ‘Week of Action’ that will end on September 18, with a call for people to use their right to vote in the November election.  

More than 1,200 companies joined the boycott as well, including big brands like Unilever, Verizon, Adidas and Ford.  

Model Naomi Campbell and singer Katy Perry posted messages on Instagram to announce their boycotts

The protest is led by the same coalition of civil rights groups that led a month-long advertising boycott against Facebook in July following the death of George Floyd. Those include the NAACP, Color of Change and Anti-Defamation League.

The #StopHateForProfit campaign says: ‘In the wake of a global health pandemic, Facebook’s failure to update the policies and processes that have allowed for hate, conspiracy theories and racist and anti-Semitic content to proliferate on its platform continues to be a source of pain for entire communities.’

‘In a historic election year, Facebook’s slow response to voter suppression, vitriolic and divisive content, and misinformation can have grave consequences for BIPOC voters and key democratic structures.’

Leonardo DiCaprio wrote: ‘I do use Instagram and Facebook, but I want it to be a force for good – not hate, violence, and disinformation. 

‘This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all.’ has reached out to Facebook for comment on the protest. 

Facebook has come under fire for questionable ads during the 2016 election and for allowing hate groups to gather on its platforms.

DEMANDS: Racism, Violence and Hate 

  • Remove Facebook Groups and other specific content promoting white supremacy, militia, hate, and violent conspiracies
  • Increase resources focused on monitoring groups for hate speech and violence 
  • Change platform policy to forbid any event page with a call to arms, as recommended by the Change the Terms coalition
  • Commit 5% of their annual revenue to an independently administered fund to support initiatives, research and organizations doing the work to fight against racism, hate and division enabled in part by Facebook’s inaction 

DEMANDS: Election Misinformation 

  • Ensure accuracy in political and voting matters by eliminating the politician exemption
  • Remove misinformation related to voting that has been debunked by credible fact checkers
  • Prohibit calls to violence by politicians in any format 

Facebook owns Instagram 

Comedian Sarah Silverman was told: ‘Delete your Facebook account. Life is so much nicer without it. The only way to pressure Zuckerberg is his wallet’

Facebook has come under fire for failing to squash coronavirus conspiracy theories, for allowing political misinformation to spread, and letting hate groups use and create call to arms events on the platform. Facebook founder Mark Zuckerberg above 

However, it’s unclear if the boycott will have any sway over the tech giant’s practices. 

Facebook was also heavily criticized for failing to take down a self-proclaimed militia group’s online call to arms event in Kenosha, Wisconsin following protests in the wake of the police shooting of Jacob Blake, according to The Verge.

On August 25, two people were killed by 17-year-old police admirer Kyle Rittenhouse who was armed with a rifle during a protest in the city.

Afterwards it was revealed that the Kenosha Guard, a group that calls themselves a militia organization, issued a ‘call to arms’ on the platform. 

At least two separate Facebook users reported the account for inciting violence prior to the shooting, but the Kenosha Guard’s Facebook page was only taken down the morning after the deadly shooting.

Facebook said in a statement at the time that the company’s investigation had produced no direct links between the shooting and the Kenosha Guard accounts. 

On Monday BuzzFeed News reported that an internal whistleblower said the company was slow to act on misinformation efforts that undermined elections around the globe. 

The issue is particularly worrisome ahead of the upcoming presidential election. 

‘In the three years I’ve spent at Facebook, I’ve found multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, and caused international news on multiple occasions,’ former Facebook data scientist Sophie Zhang said in a 6,600-word memo. 

Facebook has also come under fire for failing to squash conspiracy theories regarding the pandemic.

In August the platform deleted one of President Donald Trump’s posts for violating its policy on coronavirus information after he shared a link to a Fox News video in which Trump says children are ‘virtually immune’ to the virus. 

Medical experts say that’s not true because children do get the virus, but milder symptoms. 

In August Facebook took down a ‘Kenosha Guard’ page with 3,000 members that rallied ‘patriots to take up arms and defend our city tonight from the evil thugs’ as protests decrying the police shooting of Jacob Blake took place. Pictured the event that encouraged armed civilians to assemble

Facebook initially failed to take action against the militia group on August 25 saying it was not breaking its rules, despite Facebook users reporting the group to the company. The apparent backtracking in the decision comes after 17-year-old Kyle Rittenhouse was arrested for the murder of two Black Lives Matter protesters. Rittenhouse pictured August 25

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