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D’LYTE: I started my music with Ruggedman

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d’lyte:-i-started-my-music-with-ruggedman

D’LYTE is a lawyer, designer, hairstylist, skincare expert, performing artiste, singer and actress. She has worked with artistes like Ruggedman, Charly Boy as well as Tunde and Wunmi Obe. In this interview with Yetunde Oladeinde, she opens up on her passion for music, initial challenges, supporting female artistes as well as going into production.

WHAT are some of the things that you have done in the sector?

Some of the things I have done in the industry, apart from putting my songs out, is that I have done my own professional show before leaving Nigeria. I had a monthly show. That show wasn’t only for me because artistes are not usually called to shows, except some particular set of artistes. So, I told myself that I am not going to let the challenges in the industry bring me down and run away from my passion.

I started with D’LYTE and the stars. I feel every talented artiste is a star. In the first edition, Blakky, Jaywon and Righteousman were involved. I had lots of artistes coming to grace the occasion and I was able to recognise some young and fresh artistes.

The show was more of a platform for artistes to come and showcase themselves. You don’t have to wait for people to call you to a big show before you can showcase yourself. I didn’t have to wait to have all the money to be able to put up a show. It was successful. After this, I did hangout with D’LYTE. This was an every month show and you come in to hang out with me. I called the upcoming artistes, fresh stars, fresh talents. If those of us who have been in the industry don’t get paid shows, what happens to the fresh stars.

I did the shows before I left the country, it was crazy, it was challenging. People don’t believe in what they can do until they start seeing it. Even when they see it, they still want to discourage you. I also participated in a couple of movies and that inspired me to go into production, to do my own movie. That is what I am working on now.

Tell us about the memorable experiences and the things that inspire you?

Music is passion for me. As much as I would love to bring out the business part of music, I get inspired when I see female artistes inspirationsing. This gave me the to keep working hard. To also be one of those people that would bring up other female artistes. I get inspired by women helping women, sisters helping sisters. I get inspired by all that. Female artistes are lagging behind in the industry and the challenges does not give them hope to push more. So, in order for this kind of dream not to die, I decided to set up a production company to promote female artistes. I had so many memorable and beautiful memories  in the process.

What was the very first song you did?  What was the experience like?

The very first song I did was, ‘You go make me kolo. Then I did the remix with Ruggedman. He was versatile and that was my first time in the industry. I was also part of Tunde and Wunmi Obe’s musical videos as well as Charly Boy’s videos. Then I was appointed vice president of his fan club. My very first video, ‘Kolo’ was a nice experience. I did different productions with Teddy, Ramzo, Sunny T, one of the Olorioko guys. I had different versions of that song and I did a remix with Joe Kenny and Ruggedman. I had the original and the remix. It was great.

Immediately after that, I came out with Atiba ti de. It was more like a rap song because I was singing and rapping at the same time. I was popularly known as Atiba, the light. Atiba means lantern and I adopted the English version, which is D’LYTE, this makes it easier for people to connect with me. Truly, I am the light that truly brightens people’s lives.

What are some of the other things that occupy your time?

I am more of a home person. I am always at home if I don’t have something to do outside. I write a lot, I am a creative person. I am into hair styling, clothing and skincare. I try to make income from them too because if you have to do music you must have other stuffs. I studied Law but I am a highly creative person. I love to learn things and work on them. Writing takes my time a lot, same with designing clothes and hairstyling.

What are some of the changes that you will like to see in the sector?

I will like to see females standing up, the way men stand up. I will like to see females do collaborations, men do this easily. We don’t really support each other. If women come together as a force, we are great. We have a strong force and if we can come together, it works. I found out when I was doing my shows, that it was easier to get a male artiste. And that is really bad because it won’t help us grow. So, I will like a good representation when there is a show, instead of ten men to one or two women.

Unfortunately, they always believe that we have a short lifespan because we get married, have kids and will stop music. So, they can’t pump resources in this person’s career. So, many things need to change in the industry.

What is your definition of style. What are some of the items you treasure most in your wardrobe?

Style for me is the manner in which you do things. Simplicity is it. The power to be simple. When you are simple, it shows humility. I am talking personally but style means a distinctive way of doing things. When it comes to fashion, I like to be simple. I don’t like it heavy. I cherish my jeans. You can take anything from my wardrobe but you can never take away my jeans and tank tops. Those are easy wears. I just put them on with my sneakers and I am out of the house.

I just started wearing gowns, they make you look sexy, cool and mature.

I love to do Make-up for people. I do Make-up professionally. When I go out, I make sure that my eyebrow is intact. I am light skinned, so I don’t want to look dull. I cherish my eye pencil and lip gloss. I am not a wrist watch person. I hardly wear earrings because I always have my hair down, long and it covers my ear.

Tell us about your role models and mentors?

My number one role model is my dad. I learnt a lot from his words, he gave me wisdom and also to be my own role model. I also learnt a lot from people in the industry, younger people.

Tell us how it all started?

I started singing when I was young, growing up and trying to get into the music industry wasn’t easy. I was more like the chief executive officer, I was the one financing my projects. There are so many challenges in the industry and I didn’t want to be used. So, I decided to work hard and use my money to finance my projects. So far it went well because at a point my song was reigning, my song was everywhere.

D'LYTE
D’LYTE

I took a break because I wasn’t liking some of the productions given to me. So, when I found the producer, I said I was really ready to go back into the industry. Right now, I am coming up with some songs, back to back and some music videos. I want to do Afro pop. I want to dance but a lot of people see me and say you are pretty, you are sexy, you should do sexy songs, show different parts of your body which is not bad. But I know where I am going to, I know where I am headed, I know how I want to inspire people. I feel like inspiring people and I want to do that through my music. You don’t necessarily have to be a gospel singer to inspire people.

We have to support the industry to grow, we have to believe in the industry and not look at it as second class. The government need to invest in and believe in the industry.

What advise do you have for young people who want to go into the sector?

My advise to younger people who want to come into the industry is that you have to be hardworking. Music is beautiful, music takes a lot of money, music takes a lot of time.

Your passion for music is there but you have to work first. I studied Law, I do Make-up, skin care, hairstyling, fashion in America and it’s helping me. That is what is giving me money to put into my music. So, if you want to go into music, you have to study, have skills outside music, so that you can work when music is not in especially when you are just starting. Nobody is going to believe in you, you have to believe in yourself at the beginning and invest in yourself. If you do only music, you would grow hungry, if you don’t believe in yourself, work hard and let the music be your food. You have to also have another job by the side.

That will help you pay your rent, buy food and be able to carry the stardom. Gradually do music production on your own pending when you will see people who will invest in you. Also, be truthful to yourself, I am a star but I also have to work, so that the light does not die.

How do you relax?

I like to travel, that is how I like to relax. I like to hang out with my friends, we go to the movies, dance and I also go to the spa. It helps me to relax my muscles, have a good massage and I bounce back to this busy life. But truly I like to relax, I like to travel. I like to go to parties, pick sea shells, go see some beautiful places. I like to go to some African countries, anywhere that is fun. I can make anywhere for me, I would love to go to Kenya, I would probably go next year.

What type of books do you like to read?

I grew up reading Sidney Sheldon, Daniel Steel. I also read some of Donald Trump’s books. It helps you business wise, but I love movies that has to do with detectives and crime.

 What are some of the things that you won’t do in the name of fashion?

I will never wear boubou, nothing will make me wear boubou, not even pregnancy. I don’t like it, any dress that is shapeless. I am thin, tall and wearing a shapeless boubou would be so weird on me. You can’t see me in boubou.

How will you describe the impact of COVID-19?

I have been living my regular life because naturally I like to keep safe. I have been so conscious of it from time. Living in a country where people regularly fall sick, you can get infected here. For COVID in Nigeria, I am still shocked to understand that some people still do not believe it exist in Nigeria. In my location COVID killed millions of people and it saddens me. Nigerians need to believe that there is Coronavirus and take precautions. Africa is blessed that God protects us, we believe in him and because of his mercy, we are keeping safe. know where I am going to, I know where I am headed, I know how I want to inspire people. I feel like inspiring people and I want to do that through my music. You don’t necessarily have to be a gospel singer to inspire people.

We have to support the industry to grow, we have to believe in the industry and not look at it as second class. The government need to invest in and believe in the industry.

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