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Samsung ‘mindful of economic difficulties’


By Lucas Ajanaku

Samsung Electronics Nigeria has said it is not unmindful of the economic difficulties in the country caused by the outbreak of the pandemic.

It said this understanding underpins its reaction to the pricing of its products without compromising quality.

Its Head, Consumer Electronics, Mrs. Oluwaremilekun Adesola-Ogunsan, who spoke at the unveiling of some of its  new products, said the technology firm will not rest on its oars.

“Samsung understands the economic difficulties being experienced in the country and has consistently produced pocket friendly premium consumer products. We are very consistent in our approach as we understand that our customers like the good things of life and we have provided that without compromising our standards. So, I can say boldly that there is a Samsung for everybody regardless of your income stream,” she said.

The launch, held in Lagos, showcased the latest in its innovative QLED and crystal UHD television series along with wind free air conditioners, Side by side refrigerators and drum washing machines.

Its Managing Director, Mr. Caden Chiyeon Yu, said the QLED uses exceptional and revolutionary technology which offers an unparalleled visual and auditory adventure from the comfort of your living room. QLED series is available in 4K or 8K and from 58″ to 98”,and was designed with options to fit any space and budget. For Crystal UHD Television, Mr. Yu said, with cutting-edge crystal display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Read Also: Samsung offers free products on Konga

He said it was in keeping with its resolve to utilise its transformative technologies to shape the future and inspire the whole world.

Yu said the new Windfree Air Conditioner, Drum Washing Machines and Side by Side refrigerators were designed with the customers pocket in view. The Windfree Air Conditioner is designed specially with the latest technology to provide coolness in quick time while ensuring that users don’t experience any chills throughout its use. It also has an in-built digital inverter which reduces energy consumption by 73 percent. .

The newly introduced drum washing machine of 2020 from Samsung is very efficient and is built with ecobubble technology which allows it to provide cleaning of very dirty garments or clothes without the use of water. Futhermore, the new Side by side refrigetor was built with Spacemax technology which has enabled Samsung to offer more spacious interior without increasing the external dimensions or compromising energy efficiency.

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