President Bola Tinubu on Friday, September 18, met Vincent Bolloré, chairman of the Bolloré Group, and other executives in Paris to discuss expanding the group’s investments in Nigeria’s creative and digital economy.
The meeting was disclosed in a statement issued by Bayo Onanuga, special adviser to the president on information and strategy, which said the Bolloré Group confirmed plans to deepen the localisation of its operations in Nigeria across film, entertainment, fibre-optic infrastructure and related sectors.
The group’s media and digital interests include Canal+, MultiChoice and Universal Music Group, while Bolloré and his executives outlined new investments centred on Nigeria.
The executives described Nigeria as a leading force in Africa’s cultural growth, driven by the global success of Nollywood and Afrobeats and growing international demand for Nigerian culture.
Tinubu said Nigeria’s music, films, fashion and other creative works were gaining international attention, creating an opportunity to bring more production, investment and jobs into the country.
He said his administration was seeking to ensure that more of the value generated by Nigerian talent remained within the country through increased local production and investment in creative industries and infrastructure.
The president also emphasised job creation for young Nigerians and investment in digitalisation, while welcoming the group’s decision to deepen its presence in Nigeria.
Tinubu said the federal government would continue supporting investments aimed at expanding Nigeria’s creative and digital economy, developing local talent and strengthening infrastructure.
He added that Nigeria should be positioned as a base for businesses serving the African market and the wider global economy.
The president said his administration’s Renewed Hope Agenda was focused on creating an economy where Nigeria’s talent, enterprise and global cultural reach translate into greater opportunities and improved livelihoods for Nigerians.
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