In a development that could shake up the search engine industry, OpenAI, backed by Microsoft, has introduced a new prototype search engine named SearchGPT.
OpenAI claims that SearchGPT offers a unique approach to web searching, presenting a new alternative to Google’s long-standing market dominance.
It was said that Google controls about 90% of the global search engine market, with two-thirds of all searches conducted on its platform.
The company said in a blog post announcing the search engine, “Getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results.
“We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier.”
OpenAI is rolling out SearchGPT gradually, initially providing access to a select group of individuals and publishers.
This phased approach allows the company to refine the platform, collect user feedback, and improve its features, according to the startup.
OpenAI said the ultimate goal is to transform the search experience, making it more user-friendly and efficient.
The long-term plans include integrating SearchGPT’s features into ChatGPT, further expanding its reach. Interested users can join OpenAI’s waitlist to access the search engine, it added.
OpenAI has promised that its generative AI search results will acknowledge sources and link users to original content, aiming to support publishers.
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