By Odunmorayo Oke 14 November 2023 | 10:15 am The latest film in the Marvel Cinematic Universe, “The Marvels,” broke a franchise record for the worst ever domestic opening weekend, grossing only $47 million against a production budget of $274.8 million. This is a significant drop from the previous worst MCU opening weekend, which was set by “The Incredible Hulk” in 2008 with $55.4… The latest film in the Marvel Cinematic Universe, “The Marvels,” broke a franchise record for the worst ever domestic opening weekend, grossing only $47 million against a production budget of $274.8 million. This is a significant drop from the previous worst MCU opening weekend, which was set by “The Incredible Hulk” in 2008 with $55.4 million. The film’s poor performance at the box office is a sign that the superhero genre may be starting to lose its popularity with audiences. After over a decade of dominance, Marvel Studios is finally facing some serious competition from other studios, such as Warner Bros. and DC Films. There are a few reasons why “The Marvels” may have performed so poorly at the box office. First, the film was not as well-received by critics as previous MCU films. Second, the film was released during a very competitive time of year, with several other big-budget films also hitting theaters. Finally, the film may have suffered from audience fatigue, as audiences may be getting tired of the superhero genre. It is still too early to say whether “The Marvels” is a sign of the beginning of the end for the superhero genre. However, the film’s poor performance at the box office is a warning sign for Marvel Studios. The studio will need to find new ways to innovate and keep audiences engaged in order to maintain its dominance in the superhero genre. 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